„Prevention, planning and managing crisis of companies, as the greatest leadership challenge for success in the 21st century“

Crisis management has never been more important. Like enterprises, so and countries are constantly facing crisis. Crisis management requires different management skills than those required under normal conditions. Crisis managers are architects of change. In difficult and complicated times for the company they must show business intuition, broad business knowledge and skill for communicating with people. Crisis management is the art of making decision to prevent or mitigate the consequences of the crisis conditions. This means making decisions about the future of the company while you are under stress and lack of key information. We live in a world where crisis occur more frequently. A world in which we are witnessing the strongest nor the most powerful companies and countries are not immune to crisis. It is the best proof of the lack of true leaders. Key words: crisis leader, innovation, organizational culture, communication, crisis plan